Forza Horizon 5 - Wilds Festival Branding

I was really new to making word marks and brand logos when creating this so it was great working closely with Ryan Vardy (Senior UI Artist) and Rich Evans (Principle UI Artist) to create this Wilds festival brand. I learned a lot from them and it was awesome to see it all set up in game as one of the main festival sites.

Some alternative ideas I had for the logo before the final one was chosen and refined by Senior UI Artist Ryan Vardy.

The Final logo for the Horizon Wilds festival.

Banners and flags dressing for races hosted by the Horizon Wilds festival.

The branding in game at the Horizon Wilds festival site